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Max Launches Autumn’14 Collection

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India’s value fashion chain, has launched the Autumn 2014 collection. Resonating the slogan Be New Everyday, the collection features warm and colorful hues of inky blues, rouge and deep pinks. The earthy warm accents are paired with ornate patterns, beaded necklines, graphic prints, plaid matterial embellished lace and monochromatic details giving it a chic yet stylish boho autumn look. The collection has a range of apparel, accessories and footwear for men, women and kids and is now available across all outlets in the country.

Max lines up Rs 100 crore to open 50 new stores
The Dubai-based Landmark Group promoted company operates 145 stores in the country. and had a turnover of Rs 1,800 crore in the previous fiscal