Lamy is an independent family business founded by C. Josef Lamy in Heidelberg, Germany in 1930. The LAMY brand was established in 1952 and has since expanded to 60 countries around the world. It entered the Indian market in the year 2002. LAMY is one of the major German design brands of international prominence and right from the outset has proved its innovative prowess with its groundbreaking designs. The brand stands for innovation, quality and modern design and with the brand promise ‘No Design Writes Better’ clearly expresses the key principle underlying the functional design of its high quality products.
Announcing the official appointment of William Penn, Ralf Krueger, Head of the Export Business – LAMY said: “Our strategy is to continue to bring new and exciting products to the writing instruments arena in India by focusing on innovative and revolutionary products. Our dynamic new distribution arrangement with William Penn will enable us to do that. William Penn, with their pan India presence and retail network, will provide the kind of marketing and distribution expertise we need to build a strong presence and reach consumers in India.”
Commenting on the association, Nikhil Ranjan, CEO – William Penn said: “We are proud to be associated with Lamy now. William Penn, being the pioneer for retailing writing instruments in India, is perfectly positioned to understand the market and the demands in various segments. Our market understanding together with LAMY’s brilliant writing instruments is the perfect combination for success. We look forward to a long and fruitful association.”
William Penn and LAMY have been associated through a retail affiliation for over a decade, an association that aided in the growth for the brand LAMY in India.