LG electronics has opened Best Shoppe at Malakpet, Hyderabad. Spread over 3,000 sq.ft., the showroom offers a wide collection of LG digital lifestyle household product range. The company is setting up a chain of such showrooms all across India to capture the growing organized retail market and redefine digital lifestyle retailing.
Speaking on the occasion, Soon Kwon, president South West Asia Region and MD LG India said, “It has been our endeavor to create a store that would not only stand out, but also showcase the values of LG brand. Our retail strategy is to be where our customers are, instead of being present in the conventional electronics markets. LG Brand Shoppe has been conceptualized as the ultimate retailing experience that synchronizes with the international image of innovation, quality and excellence.”
Bajaj Electronics, a trusted brand of A.P will handle the operations of the outlet. The LG Brand Shoppe concept was established to offer an interactive environment in the outlets apart from attracting the impulsive buyer.
LG Electronics (India), a wholly owned subsidiary of LG Electronics, South Korea is a well-known brand in consumer electronics, home appliances, IT hardware and mobile communications space. LGEIL had a turnover of Rs. 16,000 crores in 2010.