Sainsbury’s transactional mobile site goes live

    Sainsbury’s transactional mobile site goes live

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    ’s has launched a mobile version of its non-grocery, order-and-collect website, and plans to add groceries to the service “soon”.

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    The site adds to Sainsbury’s existing order-and-collect app aimed at mobile users, which has been available for iPhone, Android and Nokia since August 2010, and which the firm said has been downloaded more than 250,000 times.

    The new mobile shopping site allows users to order, pay for and collect items from nearly 500 of its stores, with shoppers able to choose from a list of 15,000 products, including sofas, electrical goods and sporting equipment.

    The site enables shoppers to use their handheld devices to search by product type and brand name. Customers who reserve an item before 2pm will be able to collect it the next day. The supermarket is also planning to roll out the service to grocery products, which a spokesman said would happen “soon”.

    , Sainsbury’s director of digital and cross channel, said: “We know that our customers are increasingly looking to engage with us digitally and this new mobile shopping site is a big step towards Sainsbury’s becoming a true cross-channel retailer.”

    The service will be extended to cover 800-plus stores by Christmas 2011.

    The mobile site was developed in conjunction with agency Usablenet.

    Source : Marketing