Subway registers rapid growth in Jordan

    Subway registers rapid growth in Jordan

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    SUBWAY Restaurants in Jordan, part of the world’s largest submarine sandwich franchise, announced it is inviting additional franchisee partners in a bid to expand the brand’s presence across the country and make it easily accessible to a growing patron base.

    Since its launch in Jordan in 2007, the brand has registered rapid growth and currently boasts a network of 11 outlets. The expansion is in response to the increasing demand for the healthy food options it provides, which have earned SUBWAY Restaurants a significant reputation in the country.

    , Development Agent in Jordan, SUBWAY, said: “Subway has received popular acceptance from the Jordanian community, largely due to our relentless focus on providing a balanced diet combined with a delectable menu.

    “The favorable economic environment makes it a strategic time for potential franchisees to take advantage of the profitable proposition that the Subway brand offers.”

    In spite of the recent slowdown in the economy, SUBWAY Restaurants in Jordan have seen growth in both revenue and operations. The increasing popularity of healthy eating options and the enabling business environment make Jordan a key market for the food chain’s expansion. Franchisees also stand to benefit from lower initial setting up costs facilitated by the prevailing market conditions.

    The SUBWAY chain has marked steady growth in Jordan, validating its reputation and viability. In 2008, the chain added three more outlets, followed by a further three in 2009 and two more in 2010.

    SUBWAY Restaurants in Jordan have played a vital role in supporting awareness campaigns planned by health organizations and government authorities on the importance of healthy eating habits.

    SUBWAY Restaurants recently became the largest submarine sandwich franchise in the Arab world with more than 250 restaurants in some of the most popular locations. Currently, it has 106 stores in the UAE, 44 each in Kuwait and Saudi Arabia, 17 in Qatar, 11 each in Jordan and Bahrain, nine in Oman, four in Egypt and five in Lebanon.

    The SUBWAY brand has been honoured as the number one franchise opportunity in Entrepreneur magazine’s Annual Franchise 500 listing for 17 of the past 24 years, and most recently in 2010.

    Source : Al Bawaba