The Chennai-based Cholayil Pvt Ltd has announced the acquisition of Krishna Thulasi, the herbal personal care brand.
“The company looks forward to strengthening its reach in south India by adding the Kollam-based Krishna Thulasi herbal soap and other products comprising of face gel and shampoo to the company’s portfolio,” said V S Pradeep, MD, Cholayil Pvt Ltd.
He further said that the company intends to launch a slew of products in the country in the current year as well as in the coming years. It is all set to launch a new variant in Cuticura soap named My Soap in Uttar Pradesh and Maharashtra in August 2011.
Cuticura is one of the oldest and most respected brands of Kerala, with its product line in talc, deodorants and the soap segment. The company has a 15 percent market share in talc and 17 percent in bathing soaps in Kerala.
Krishna Thulasi is one of south India’s admired brand of herbal soap and other personal care products. This brand being in the herbal soap category would be a strategic best fit in sync with the business segment the company presently occupies.