US-based Coty Beauty has announced the launch of the newest scent in the Beyonce Parfums portfolio – Beyonce Pulse. Debuting in September 2011, Pulse will join Beyonce’s Heat and Heat Rush collections. Reflective of Beyonce’s incredible energy and powerful femininity, the fresh notes in Beyonce Pulse intermingle to create a unique citrus, floral gourmand, anchored by her favorite flower, the orchid.
“I believe my music makes women feel strong, and Pulse is all about finding that power inside. I’m very proud of the Pulse packaging,” says Beyonce. “I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes, which I love because it incorporates fashion into the overall design,” she added.
“We are excited to follow the success of Beyonce Heat and Heat Rush with the launch of Pulse, sure to be another star fragrance for Beyonce Parfums. Pulse truly is a game changer in the category. We have been able to for the first time meld citrus and gourmand for a truly innovative product. That coupled with Beyonce’s signature energy and style makes Pulse distinctive in every way. It’s sure to become an iconic fragrance,” said Steve Mormoris, Senior Vice President, Coty Beauty. “Like Beyonce herself, Beyonce Pulse is powerful, feminine and one-of-a-kind. The woman who wears Beyonce Pulse is impossible to ignore,” he added.