Nautica, the premium apparel and accessories brand for men, has recently opened an exclusive showroom in Delhi. This is the brand’s third store in the country. The other two are located at Ambience Mall, Gurgaon and Ambience Mall, Vasant Kunj.
Located at Pacific Mall, Rajouri Garden, the 893-sq.ft store is currently showcasing Nautica’s latest Spring 2011 collection. And, with this opening comes the unveiling of the new Beachcomber design concept. The Beachcomber is inspired by the vacation home near the water, with a comfortable, lived-in look. From the water graphics around the entrance to the fitting rooms with grommeted, navy curtains and rope tie-backs, the consumer is enveloped in the Nautica lifestyle.
To unify the entire collection presentation, a central shop-in-shop displays the enviable spread of apparel in denims, polos, shirts, shorts, sweaters and trousers.
Nautica is brought into India by Planet Retail Holdings Pvt Ltd. Some of the other premium international brands brought into India, by Planet Retail include Accessorize, Guess, Next, Debenhams and the latest to join the bandwagon is the homegrown brand Lavie – a handbags brand for fashion-conscious women.
– IndiaRetailing Bureau