One of the world’s leading beauty companies, L’Oréal, announced that the team from Symbiosis Centre for Management & Human Resource Development (SCMHRD), Pune won the National Finals of its international marketing business game ‘L’Oréal Brandstorm’, held at the NCPA, Mumbai.
Nikhita Mehra, Ankita Saxena, Khushboo Yadav from SCMHRD beat 196 other teams from across the country and will compete against 42 other countries at the international finals in Paris, France, this June. Winners of the international competition win 10,000 Euros towards a trip anywhere in the world and the L’Oréal Brandstorm Cup.
Started in 1993, L’Oréal Brandstorm challenges students to develop a new product line for one of L’Oréal’s brands as well as a fully integrated marketing plan and launch campaign for the products they develop. The contest requires participants to analyze current market conditions, from styling trends to spending habits, in order to identify niche opportunities for their products.
This year’s competition focused on the L’Oréal Professionnel brand with the challenge to students to revolutionize the male experience in hair salons by developing an associated range of products under the L’Oréal Professionnel Homme range.
The team won for their creativity, excellent presentation, innovative product idea and entrepreneurial spirit. The other talented teams who participated in this contest were from: Mudra Institute of Communication (MICA), Ahmedabad, Management Development Institute (MDI), Gurgaon, SP Jain Insititute of Management, Mumbai and Faculty of Management Studies, Delhi.
Each team presented their product launch proposals to a panel of experts which comprise Jacques Challes, MD, L’Oréal India; Mohit James, Director HR, L’Oréal India; Aseem Kaushik, Director, Professionnel Products Division, L’Oréal India; Philip Giles, Professionnel Products Division, L’Oréal India; Leena Shoor, Marketing Manager, L’Oréal Professionnel and Sumit Israni, Geetanjali Salons, Delhi.
“L’Oréal Brandstorm is a one of its kind initiative that not only provides a platform to students to showcase and explore their innovative talent, but also gives them international recognition. The teams made great efforts to understand the challenges our brand managers face and came up with novel, creative ways to make their product a success. Of the 196 teams from India this year, I am pleased to congratulate the team from SCMHRD as they work their way to the international finals,” says Mohit James.