In the beauty category, French retailer Carrefour and Alliance Boots, a leading international pharmacy-led health and beauty group, have come together to sign a long-term cooperation agreement to enhance one of the core pillars of Carrefour – the beauty category. With an aim to further strengthen their bond, jointly they will chalk out future possibilities in the emerging markets.
Lars Olofsson, Carrefour’s CEO, stated: “This new partnership with Boots is a major step forward for Carrefour. It will allow us to make a quantum leap in the beauty category. This partnership will significantly enhance Carrefour’s attractiveness in a key category and should be a major contributor to becoming the preferred retailer.”
Alex Gourlay, Chief Executive, Health & Beauty Division, Alliance Boots, said: “We are delighted to have established this partnership in beauty care between Carrefour and our company. As we investigate healthcare possibilities together in emerging markets, we look forward to creating more opportunities for both organisations.”
Source: Worldpress Online