Everything Goes! Communications, a category creator offering experiential marketing solutions, has activated the innovative ‘The Wow Sale’ at the Growel’s 101 Mall in Kandivali, Mumbai, to substantiate their end-of-season sale.
The Wow Sale’s objective is to maximise on the footfalls received by the stores that had opened in the mall’s first phase, while simultaneously introducing the shoppers to the new stores, opened as part of the second phase. “Growel’s 101 Mall has recently opened its new retail section with 30 retailers. Most of these retailers have exciting sale offerings and our objective is to enthusiastically communicate this to the catchment”, explained Vjay Dewan, founder, Everything Goes! Communications.
“This includes creating the event identity as also engaging activations to bring in footfalls to stores opened in the second phase”, he added.
Everything Goes! Communications has created strategic and effective visual communication informing the shoppers about the offers and Sale within Growel’s 101. They have created a separate display area at the entrance of the mall. Retailers have been given an opportunity to put up their mannequins and standees communicating their individual offers. Adding to the festive environment, F&B retailers have also been given an area to put up kiosks offering refreshments to the large number of people coming in to shop. All this has been done to in a creative manner to not only increase the footfalls at the retailer stores, but also create awareness of the different brands launched recently at the Growel’s 101 Mall.
– IndiaRetailing Bureau