Reliance Brands Ltd, a part of Reliance Industries, has signed a licensing agreement with Quiksilver Holding, a fully owned subsidiary of Quiksilver Inc, to launch its core brands – Quiksilver and Roxy – in the Indian sub-continent.
This association opens the doors for the much-acclaimed products of Quiksilver and Roxy to be available through Quiksilver fascia stores and other premium channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh.
The first EBOs of the brands are planned to be launched later this year with an offering to include apparel, accessories and footwear.
The target group for the brands will be male and female customers in the 16-25 years age group.
Darshan Mehta, president & CEO, Reliance Brands, said, “Board riding, one of the most sought-after adventure sports, is increasingly perceived as a state of ‘new cool’ by the youth globally. Our association with Quiksilver will introduce a casual, fun and adventurous lifestyle to the discerning Indian youth. We are very excited about the association, which promises to pioneer a global youth trend across the region.”
Quiksilver is one of the world’s leading outdoor sports lifestyle companies. It designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s Quiksilver, Roxy, DC, Lib Tech and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding.
– IndiaRetailing Bureau