Emami strives to make Boroplus Rs500 crore brand

Emami strives to make Boroplus Rs500 crore brand

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Kolkata-based firm, , is looking to turn its Rs250-crore flagship brand, Boroplus, into a Rs500 crore entity in the next two years. As part of its plans, the company will soon launch two new products under the Boroplus brand – ‘Boroplus Healthy & Fair Winter Cream’ and ‘Boroplus Intensive Skin Therapy Cream.’ The company will also soon launch three new advertisement campaigns for Boroplus to achieve the sales target.

“These two innovative products along with the string of ad campaigns will add to the brand’s popularity and growth in capturing additional market shares,” says , Director, Emami.

Posted on: 1.12.2010
Source: www.businesss-standard.com