Avon, a leading direct selling company of beauty products, launched its first ‘International Jewellery Collection’ in India at a glittering fashion show in Mumbai on September 14. Renowned models Candice Pinto, Carol Gracias and others walked the ramp in style flaunting the international collection that reflected timeless glamour.
The collection has been designed by international award-winning designers and has an offering of necklaces, earrings, rings, bangles and bracelets in varying innovative concepts. The collection has a blend of international contemporary and traditional Indian styles. Inspired by elegance, the jewellery is plated with precious metals like gold, rhodium and palladium. High-grade Rhinestones and cubic zirconia embellishments in these exquisite pieces will leave customers spoilt for choice!
Speaking on the occasion, Hemant Singh, Managing Director, Avon India said, “We are extremely excited about introducing the International Jewellery Collection to Avon’s existing product portfolio in India. We see a huge potential for such jewellery in the market and as part of Avon’s constant endeavour to understand and satisfy the product needs of women, this new collection will surely be well received. It is also a new business avenue that will help in increasing the earning opportunity for our existing and potential Independent Sales Representatives.”
Swati Soli Pal, Head Marketing, Avon India added, “The collection is in true sense a unique range that maintains international quality standards and is designed to offer great value to Indian women across all age groups. The collection offers irresistible choices with international styling and high quality. Complementing our beauty portfolio, the new range has the look of real and is fashion inspired that will satisfy our style conscious customers.”
Priced within the range of Rs 349-1999, the collection will be made available exclusively through Avon Representatives. There are two ranges within the collection:
The Dare to Dazzle range, with the finest quality and workmanship, will dazzle and captivate women across the country. The affordable luxury will allow the customers to experience the joy of a beautiful heirloom. It is inspired by the colours of the rainbow and the brilliance of precious gems. The colourful hand-cut zirconia stones give a luxurious look. The abstract shapes and fractal facets express the modern age with their precision and frenetic composition. The four-piece Dare to Dazzle range a necklace, earrings, ring and bracelet. Each piece is electroplated with fine silver and is tarnish resistant. All pieces are nickel and lead compliant, perfect for sensitive skin.
The Paige range comprises a necklace, earrings and a ring. Designed with high-quality clear rhinestones embedded in beautiful patterns, this elegant rhodium plated collection will make a timeless style statement. The Paige necklace is rhodium plated with 5-trace chains. The elegant barrel shaped pendant is made of high-quality stones and decorative graining.