Trigger, which is also one of India’s most popular brands in the apparel and jeanswear, is all set to launch their latest festive collection. The brand philosophy aims to provide the most affordable fashion to the youth and capture their confidence and resonance.
Available this season, are two new categories. The Core Range of Trigger, “Trigger Touch & Feel”, is priced between Rs.699-999. The new Fashion Range at Trigger, “Trigger Singles”, will bear its own individualistic appearance to capture the spirit and confidence of both the young and the trendy. This range is about the style and comfort ratio. Trigger singles is priced between Rs.999-1,599.
This Autumn/Winter the denim brand also introduces a range of t-shirts – Emulsion. The T-shirts have been priced at Rs.699. This range will be upgraded with new colours and styles every 60 days to depict vibrancy in fashion.
Trigger`s new collection of 100 per cent cotton and linen woven shirts is available in 3 options, Comfort, Casual and Enchante. The Comfort collection is trendy and comprises of checks and patterns that would be ideal for daily wear.
The Enchante collection is a premium collection that is for special occasions and parties. The collection has a wide range starting from yarn dyed to checks, printed, stripes and dobby. The Comfort collection is priced at Rs 699, the Casual collection at Rs 799-899 and the Enchante ranges between Rs 899 to Rs 1,299.
Trigger Apparels Ltd is a wholly-owned subsidiary company of KG Denim Ltd, which is a part of the Rs. 600 crore Coimbatore-based KG Group of Companies. The company is the second largest manufacturer of denim in India. They launched the Trigger brand of jeans in 1995. Since then, Trigger Apparels has overseen the growth of Trigger jeans and retail outlets and its expansion. It targets a turnover of Rs.100 crore in the next two years. Trigger currently has 40 exclusive showrooms across India and intends to open 10 new showrooms by March 2011.