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    Amigo Sports to enhance store presence

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    Pvt Ltd, one of the leaders in franchising sports and casual fashion brands, has in a short span of time attracted a wide range of products from across industries and attracted world-wide recognition by becoming the Indian licensee for FIFA official stores and FIFA merchandise.

    The FIFA official stores will open in more than 10 countries including India. Amigo Sports Pvt Ltd has set up first FIFA stores at Palladium mall, Mumbai (650 sq.ft) and Oberoi Mall, Mumbai (1,030 sq.ft). The company aims at becoming India’s premiere sports and lifestyle company and a leader in key sportswear.

    Currently, Amigo has a strong footprint of 49 stores across the country and is planning to scale up to 100 outlets before 2010-end. Amigo Sports Pvt Ltd has also tied up with stores like , Central and Westside to sell and promote official FIFA-branded merchandise.

    — IndiaRetailing Bureau