Da Milano, a luxury brand that offers premium leather goods and accessories, has recently expanded its footprint with the opening of its first exclusive brand outlet at the Mumbai domestic airport. The brand now plans to expand its retail presence by opening exclusive stores at key airports across the country.
Da Milano has also bagged coveted retail space at T3 – the new airport terminal being built at the Indira Gandhi International Airport (IGI) in New Delhi. At the domestic terminal of the IGI airport, the luxury brand’s exclusive store is spread across an area of 1,000 sq.ft and at the international terminal, the store is spread across 850 sq.ft. These luxurious destination stores house Da Milano’s range of premium leather accessories for both men and women. On display would be an impeccable collection of leather products that include ladies’ handbags, men’s bags, briefcases, portfolio and computer bags, wallets, belts, small accessories and luggage.
Speaking on airport retail, Sahil Malik, MD, Da Milano, says, “India’s retail landscape is evolving rapidly and airport retail seems to be an ideal destination for a brand like ours. Our brand is committed to extending its presence at key airports across India, thereby reaching out to the well-heeled traveller who is looking for premium products in such retail environments.”
As part of its airport retail expansion plans, the brand is also looking at opening similar stores at domestic and international terminals in Chennai, Bengaluru and Hyderabad airports. Simultaneously, the brand is also extending its retail footprint across metros in India. It has recently opened three exclusive stores in Mumbai and also opened exclusive stores in premium malls located in Hyderabad, Pune and Jaipur.
The company has an aggressive roadmap for expansion and will open more exclusive stores in Chennai, Kolkata, Hyderabad, Mumbai and Bengaluru during the current financial year.
Da Milano has its design studio in Italy, where talented designers introduce new collections keeping global fashion forecasts in mind. The collections introduced by the brand exude character, originality, style and flair, in sync with global fashion trends.
— IndiaRetailing Bureau