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Lilliput World opens in Ludhiana

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Lilliput World, a one-stop-shop for kids, offering a large variety of kids’ products under one roof, has opened its second Indian store at Ludhiana.

Speaking on the occasion, Sanjeev Narula, MD, Lilliput Kidswear, said, “Being a dominant player in the Indian kidswear industry, we thought of taking a step ahead to offer a one-stop-shop for the little ones. We identified Ludhiana as a city offering immense growth potential and planned to open India’s second Lilliput World store here. We are sure Lilliput World will be a huge success in Punjab and in no time will become a craze among the kids.”

The first Lilliput World store in India was opened at Delhi. Lilliput Kidswear was incorporated in 1991 by Narula to export world-class kidswear. With the opening of its first retail store in April 2003, it has rapidly grown and is now one of the largest kidswear groups in the country.

Besides India, where Lilliput has 240 stores, Lilliput has its presence in Kingdom of Bahrain, Cairo, Egypt, Riyadh, Saudi Arabia, Quwait, Abu-Dhabi, the UAE, Shanghai, China and Odesa & Moldova, Ukraine, Sultanate of Oman, Yemen and Nepal. It had a turnover of Rs.415 crore in FY 2009-10.

Lilliput World offers more than 4,000 styles of ‘ products for children falling in the age-group of 0-12 years. The store is located at Elite’s Arcade, Mall Road.

— IndiaRetailing Bureau

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