StayinFront, Inc., a global provider of CRM and decision-support solutions, announced that the in-store unit of Momentum Worldwide, a retail marketing agency, has selected StayinFront Consumer Goods’ CRM solution to enhance the in-field performance.
“As retail marketing experts, Momentum is always looking to develop new tools and systems that add strategic value to our clients’ business. We selected StayinFront as an ideal partner to provide a sophisticated and effective CRM system that delivers invaluable retail insights on the convenience sector for one of our key field marketing clients,” said Rob Gleave, managing director, Momentum Instore.
Momentum chose StayinFront after seeking a strategic mobile data capture solution that included a ‘direct store delivery’ business model covering cash and carry and independent sectors. In addition to StayinFront’s field-proven mobile capabilities, Momentum cited the company’s range of standard reports, ad hoc reporting functionality and sophisticated analytics as key drivers for the selection.
A robust, highly proven system deployed by consumer goods companies worldwide, StayinFront consumer goods supports account selling, retail execution, and direct store activity. It sustains complex relationships in the consumer goods demand chain by integrating internal and external data sources, tracking accounts and store level interactions across multiple channels and providing rich analytics for a complete view of the business.
Wayne Gallaway, managing director, EMEA for StayinFront commented, “Making a change to a new CRM solution is a commitment. Momentum Instore decided to move to StayinFront Consumer Goods because of our demonstrated industry expertise, especially in managing consumer marketing campaigns; compelling product roadmap and integrated reporting and analytics. We’re looking forward to a long-term relationship between our companies.”