Jacques Dessange has come a long way in 50 years…
Dessange was founded 50 years back, and in this time many things have happened. In the 1970s it was one of the first to develop a franchise system. The 1990s and 2000s was about product launch
and development. Today, we have more than 1,000 salons — both run by the company and franchises. Products are distributed and marketed all over the world. The company has reported 750 million euros in terms of economic sales in 2009.
How do you prioritize your geographical growth?
We have consolidated our position in the European market and are ready to look at other markets which are important and growing. We are ready to invest in these with our top priorities being China and India.
Are you looking at India as an investment?
Yes, we want to look at building the market in India. We have one salon in New Delhi which started seven to eight years back. We are now looking at developing the business further. This could happen by growing both ways — with company owned salons as well as the franchise model. At the same time, we are also looking at growing our product distribution.
What is the time-line for this?
We are aiming for 2010 or as soon as we fi nd the best partner, which may be early 2011.
How do you see your brand appealing to the Indian woman?
Our global beauty concept can talk to the Indian woman. We have a comprehensive approach to both aesthetics and hair as we do both products and salon treatments. We’ve been the official
partner at Cannes Film Festival for more than 25 years. We believe that we have a lot to offer to the Indian market.
How have Asian markets worked for Dessange so far?
Korea has been our Number One market, with 25 Dessange salons and 120 cosmetic shops. We have two salons in Hong Kong. We are in Japan, but are totally reorganizing our operations there. We’re also targeting growth in other Asian countries.