Womenswear brand Madame is opening an exclusive retail store in Chandigarh today (Dec. 10). The company-owned outlet has an area of 1,300 square feet and is set to offer a wide range of latest collections in women’s western wear.
Talking exclusively with IndiaRetailing, before the launch of the store in the Chandigarh high-street of Sector-17, Akhil Duggar, creative director, Madame, said, “We are eyeing a mix of both high streets and malls for future store locations, but high streets are a sure priority.” Referring to investments, Duggar disclosed that the new outlet has entailed an expenditure in the region of 35-40 lakh rupees.
At present Madame has 60 exclusive stores (including the new Chandigarh outlet) and also retails through more than 600 multi-brand outlets across India.
— Diwakar Kumar