With the wellness industry poised to grow to trillion dollars by 2010, Evolve, a JV of The Yash Birla Group and Singapore-based Pacific Healthcare Holding Ltd., is on a massive expansion plan to capitalise on this growing demand for quality solutions on wellness. Exploring on the newer verticals, Evolve plans to further expand with new offerings and bolder eco-friendly initiatives, latest technology, cutting-edge treatments and ramping up of the global spa brands.
Evolve Medspa –the outlet of wellness concept opened its first centre in Mumbai in April 2008 grew to total eight centres and now looking at opening two new centres every quarter in targeted cities till March 2012 targetting at least 20 centres by end of 2010 with an investment of around Rs 60 crores. For expansion the group is eyeing all metros and upcoming cities including Tier II cities to reach out to the ever growing youth and emerging middle class population across the country.
The cosmetic centre format of the concept is also considering introducing 45 outlets at 12 locations. It will open two more outlets in Andheri, Mumbai and Ahmedabad, Gujarat by end of the current quarter. It has aimed for a presence in 12 cities by March 2012 and is considering locations in Delhi, Pune, Chennai, Hyderabad, Jaipur, Nagpur, Indore among other cities.
“The spa and wellness industry in India is estimated at Rs 11,000 crores growing rapidly at 25-35 per cent. With our expansion plans we hope to tap the Pan India presence and expertise,” says Yash Birla, chairman, The Yash Birla Group. Evolve has recently been chosen as the Smile, Makeover and Wellness Partner by the prestigious beauty pageant Pantaloons Femina Miss India.
–IndiaRetailing Bureau
