German apparel brand Lerros has launched its first store in Chandigarh and the seventh store in India. The retailer currently has its stores in Delhi, Mumbai and Bengaluru. The new store rolled out Sector 17C is spread across 1000 square feet and offers vast array of apparels made up of a mix of sport, street and vintage styling, according to a press release.
Speaking on the occasion, S Ramprasad, CEO, Lerros said, “Chandigarh had always been in our radar for being a market with huge potential for lifestyle brands. We expect a good sales platform and revenue generation from this market.”
“In a bid to expand our business in such key markets, we are also looking at exploring the multi-brand outlet route to market our products. We plan to take forward the retail platform through a franchise model in Chandigarh as well as in other markets,” he added.
With its foray into the Indian retail scenario in 2008, Lerros India is a JV between Lerros Modern GmbH and House of Pearl Fashions.
— IndiaRetailing Bureau