Targeting Rs 60 billion India’s booming corporate gifting market, leading footwear retailer Bata India has introduced Bata Gift Vouchers for the corporates. The vouchers are targeted at three major segments – employee incentives and rewards, business gifting and customer promotions, according to a company press release.
Marcelo Villagran, MD and CEO, Bata India Ltd, said, “Bata Gift Vouchers are a great gift idea. We offer various types of footwear and accessories including bags, belts and foot care products at Bata stores. Our presence across 400 cities through more than 1,000 stores will help corporate customers avail their gifts in best possible way.”
The vouchers have been launched in three denominations of Rs 100, 250 and 500. Each gift voucher has a hologram with a unique serial number for security and tracking and has an extended validity for six months from the date of the issue, added the release.