In an effort to strengthen its line of products in the digital still camera market, Sony India has added 11 new models to its existing portfolio. “With the introduction of new product line, we are looking to increase our market share to 42 per cent in the fiscal year 2009 from 37 per cent in the fiscal year 2008,” said Masaru Tamagawa, managing director, Sony India.
Further the company also plans to increase the number of company outlets from existing 150 to 200 by 2009-end. “The company will increase the number of its exclusive outlets from 150 to 200 by the end of this year,” added Tamagawa.
He further added that the company introduced the new line to capture the growing market. The new range of products include camera which have a slimmer dimensions.