In an effort to attract more customers in current slowdown, Delhi-based hospitality major Nirula’s has announced a new offer for repeat customers. Branded ‘Full Meal Half Bill’ delivery, the offer announces a flat 50 per cent discount for second order placed at Nirula’s, according to a company press release.
As part of the plan, the customer need to call and place an order at Nirula’s for a minimum of Rs 300 excluding taxes. When the customer calls in again from the same phone number and provides the same delivery address within 15 days of the first order, he will be entitled to a flat 50 per cent discount on the second order amount. The offer can be availed on delivery bills up to Rs 3000.
Sudipta Sen Gupta, senior vice president — marketing and sales, Nirula’s, said, “At this time of the year, school-going children, college students and their parents face a lot of problems. With exams round the corner, eating out is replaced by ordering in to a large extent. We want to ensure that Nirula’s is their first choice.”
The service can be availed at catchment areas of Nirula’s family style restaurants and smaller restaurants located at fuel stations in Delhi and NCR, added the release.
— IndiaRetailing Bureau