Mumbai-based jewellery manufacturer Trident Jewels has introduced a range of crafted luxury Mangalsutra for the new generation woman of India in three distinct lines of design including designer collection, diamond collection and the light weight collection. Further, the company plans to unveil exclusive outlet under the brand name ‘Stylevati Bhava’ next month in Mumbai.
Speaking to IndiaRetailing about the collection, Manish Swami, CEO—business development, Trident Jewels, said, “Every piece we design and craft is unique and one of a kind. We want to change the positioning of mangalsutra to a fashion accessory instead of just a piece of jewel. We plan to open an exclusive outlet in next 10 to 15 days.”
Spread across 500 to 600 square feet, the ‘Stylevati Bhava’ store will offer a range of designer diamond, gemstone and gold Mangalsutra. Presently, the company delivers the collection through its online jewellery selling website and other shopping websites.
— Akansha Srivastava