Home Retail Big Bazaar offers insurance to lure consumers

    Big Bazaar offers insurance to lure consumers

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    Innovation is the name of the game, as far as luring the consumer to retail stores is concerned. Taking a lead is , which is offering life insurance cover of Rs 15,000 to all its customers, shopping at its stores during the period of August 13-17, during its annual national sale called the ‘’ campaign.

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    With 200 plus stores present across India, Big Bazaar has a strong appeal for the urban middle-class.

    What’s more, customers can double the insurance cover by paying an additional amount of Rs 50, according to an official company release. The life insurance policy is powered by . Ltd.

    The five day national campaign offers shopping bargains across 97 Big Bazaar stores and 45 stand-alone/ cut-in stores in the country. Apart from the flagship Big Bazaar and , all stand-alone formats of such as Furniture Bazaar, Electronics Bazaar, Navaras (the 22 carat branded jewellery shop) and stores will also be part of the mega campaign.