Phillips-Van Heusen Corp. (PVH Corp.) has signed an exclusive license agreement with Arvind Brands for its sportswear brand IZOD. According to the multi-year agreement, Arvind Brands will design, distribute and retail the American brand in India.
“With this partnership, Arvind Brands will now have a strong presence in the sportswear segment. I believe this is a segment that is at the cusp of an explosive growth in India,” said J Suresh, CEO, Arvind Brands.
Kenneth Wyse, president – licensing, PVH Corp., stated: “PVH Corporation has been in India through its flagship brand Arrow for more than 15 years, and is committed to bringing in its large portfolio of brands.”
Plans are on to set up IZOD flagship stores in the country. IZOD has a global turnover of over one billion dollars across all categories.
The brand’s product range includes sports shirts, t-shirts, trousers, shorts, swimwear and accessories.