Home Retail Marks & Spencer will launch in India food and kidswear markets

    Marks & Spencer will launch in India food and kidswear markets

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    The UK-based retail chain is launching its food and kidswear categories in India.

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    Since 2008, when M&S signed its joint venture partnership with Reliance Retail, M&S has accelerated its expansion across India and now has a presence in 27 cities along with an online presence through leading online platforms Amazon.in, Myntra.com and Ajio.com

    “The retail chain is introducing its food and kidswear categories in India, beginning with the first one at our 20,000 square feet flagship store in a mall in Gurgaon in the ,” a company official stated.

    According to the official, in the food segment, a major growth driver across its outlets globally, the chain will offer a range of biscuits, confectionaries, groceries and savouries.

    The official said, “Keeping in mind the Indian taste and international standards at the same time, Marks & Spencer seeks to compete with the Indian retail chains.”

    For the kidswear segment, “while the prices will be higher than the local brands, we believe we are offering value to our consumers,” said the official. Price will range between Rs 395 and Rs 3,000.

    Both the new segments will be a part of the overall store formats, and will not have standalone stores.

    “The chain as a whole believes in the large-format stores and both these segments would be a part of the Marks & Spencer outlets,” the official clarified.

    Marks & Spencer, whose master franchise in India is the , currently has 12 outlets in India and plans to open another 10 within the next five years. The company saw an increase of 5.4 per cent in its revenues for the second quarter of 2007-08 globally.