Home Retail RIL tie-up with Diageo wines

    RIL tie-up with Diageo wines

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    will start selling ’s international wines portfolio in the country. will launch domestic wines at Reliance Fresh outlets, along with regular liquor shops, in September. The move is expected to increase the market share of the company.

    Reliance Retail ties up with National Payments Corporation of India
    The new in-store UPI payment facility is currently live in more than 200 Reliance Retail stores in Mumbai across formats, including Reliance Fresh, Reliance Smart, Reliance Digital, Reliance Trends and Reliance Footprint

    Diageo is the world’s biggest liquor company and is expecting growth in multiples of 100 per cent in the country. Earlier this year, the company introduced its exclusive wines at select outlets in India.

    To begin with, Diageo’s Blossom Hill Californian will be made available. Blossom Hill red and white wines are in the range of Rs 700-800. Other Blossom Hill varieties like Chardonnay, Colombard Chardonnay, , Cabernet Sauvignon and Cabernet Shiraz are priced in the range of Rs 900-1,000.

    According to the excise law, only wines and beers can be retailed at outlets and malls, not spirits (whisky, rum and ), which are exclusively available at licensed liquor shops.