Home Retail Coca-Cola to change strategy for Georgia brand

    Coca-Cola to change strategy for Georgia brand

    By  
    SHARE

    After , the tea and coffee brand of Coca-Cola, failed to meet the sales targets, the parent company is planning to change the strategy for marketing this brand. Sources say the company will not market as a mass brand. Gold, the top-end coffee label, will compete against the products offered by , and .

    Coca-Cola will not do any additional promotion of the Georgia tea brand. The company will also not increase the number of vending machines through which Georgia tea and coffee are offered.