visual merchandising

In Focus

The crazy ones, the misfits, the rebels

Surender Gnanaolivu - August 20, 2023

Unconventional creativity in visual merchandising helps create memorable experiences A pleasant surprise can brighten someone's day and create memorable moments that are cherished for a long time. From a merchant’s perspective, a surprising visual stimulus, though it may not make...

Fashion & Lifestyle

Bata launches India’s first AI-powered visual merchandising app

Anagha R Ratna - July 29, 2023

Launched in June 2023, the new app is equipped with core visual merchandising and retail deployment management facilities Bengaluru: Multinational footwear retailer Bata has launched India’s first visual merchandising app powered by AI (artificial intelligence), a top company official wrote on social...

In Focus

How digital technology is enhancing visual merchandising

Indiaretailing Bureau - June 17, 2023

How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history By Sunil...

Leaders Ink

5 tenets of people-centric retail design

Surender Gnanaolivu - May 20, 2023

Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truths Today, experiential design is a...

Fashion

Explaining retail & the need of visual merchandising

Akash Ashesh - April 11, 2019

Retail has caught a lot of attention in the past decades. India has replaced China as the numero uno retail destination in 2017 as part of the global retail development index, according to industry experts. India tops an annual...

Retail

How Visual Merchandising helps increase sales

Zainab S. Kazi - July 18, 2018

Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is VM that would decide whether he will enter the store and buy something. One may argue...

Retail