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E-Commerce

The rewards of customer retention in e-commerce

Mannu Mathew -
Here's why experts favour customer retention over acquisition in online commerce New Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them. Retention is increasingly becoming more...
In Focus

Here’s how retailers and e-commerce platforms use Generative AI

Mannu Mathew -
A look at how major retailers, e-commerce giants and other players have started capitalising on the potential of Generative AI to deliver customer satisfaction and achieve more engagement New Delhi: ChatGPT by OpenAI took the world by storm when it...
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In FocusR S Roy -

How Neha Kant is Championing Fashion Empowerment at Clovia

How a small town girl builds a business that gets acquired by India's retail conglomerate Reliance - valued at...
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