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Meesho is built upon the bedrock of technology: Nilesh Gupta

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...
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The Role of Mixed Reality (MR)  in Retail

A look at the different use cases of Mixed Reality (MR) in Retail and how this emerging technology possesses...
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