Personalised experience
IR Studio
Mobile applications drive 80% of the total online revenue: Sreekanth Chetlur, Chief E-commerce Officer, Shoppers Stop
Sreekanth Chetlur, Chief E-commerce Officer, Shoppers Stop speaks to Mannu Mathew, Assistant Editor, IMAGES Group about the almost three-decades-old department store chain’s ongoing e-commerce journey, omnichannel approach, mobile application and much more. Chetlur also points towards the importance of...
In Focus
The evolution of voice commerce
How voice shopping has evolved with time and advances in technology and how retailers are using it to personalise experiences
New Delhi: “Ok Google, where can I find the best phones near me,” or “Ok Google, show me red tees...
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Yes Madam criticised over purported email on firing of stressed staff; some dub it a marketing stunt
Internet users, however, were sceptical and speculated about the post's legitimacy, terming it a publicity stunt.New Delhi: Online beauty services...
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