omnichannel

The growth and maturity of digital channels have steadily increased the expectations of consumers, who now look for an integrated shopping experience across all their touch points with a retailer - be it an online comparison, a feedback from...

For retailers, the days of relying on a physical presence without incorporating digital selling channels are over. In today’s highly competitive marketplace, retailers are blending both worlds to meet — or exceed — customers’ expectations. After all, it’s the...

Vijay Singh, MD & CEO, AaramShop, an online grocery platform that leverages the strengths of neighbourhood retailers by making them digitally enabled, speaks to Progressive Grocer about the unique business model of his shopping network, which is focused on...

A digital revolution is underway in India, catalyzed by proliferation of smartphones and growing Internet users. Considering this, it becomes critical for retailers in India especially the organized retailers to understand the growing digital influence on shoppers. While a lot...

The Retail Grocery Industry in India is at a crossroads today. It is faced with multiple challenges: changing consumer patterns and shift in preferences, pricing, government policies, taxation and regulations, rising real estate cost issues and, most importantly, changing...

The holiday season is an exciting time for shoppers and retailers alike. Stores are dressed up, holiday music is playing, crowds are gathering, but uncertainty is in the air for retailers. A great deal needs to be done. Inventory must...

The world of retail faces one of its most prominent challenges in the wake of emerging technological advancements and disruptions in the supply chain - the need to balance inventory against costs and ensure high levels of customer satisfaction. This...

Indiaretailing Bureau’s Take: With the onset of the Omnichannel era, retailers in India are looking to a future where offline and online shopping aren’t two separate business models. They are working towards creating an integrated online and offline experience,...

Omnichannel, by its very definition, touches all parts of a company - marketing, IT, customer services, physical stores and retail websites and apps. An Omnichannel strategy usually requires significant investment and maybe even a management rejig. Simply providing consumers with an e-brochure of items...

At a time when most of the offline retailers are still warming up to the Omnichannel universe, lifestyle retail chain Shoppers Stop has said it will invest another Rs 20 crore over the next 18 months in technology and...