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Nykaa fashion

Nykaa Fashion strengthens its brand portfolio: Introduces new Gen-Z-focused label MIXT

As of 2022, the brand houses over 1600 brands and over 5.1 million SKUs across five consumer segments: women, men, kids, luxe, and home Bengaluru: Fashion and lifestyle platform Nykaa Fashion introduces MIXT, a new Gen-Z-focused label to its house of...

Nykaa records 75% GMV growth, 12 times jump in revenue on Day 1 of Pink Friday sale

Nykaa recorded over 400 orders per minute on the first day of the Pink Friday sale which started on November 21.New Delhi: Beauty and fashion e-commerce firm Nykaa has recorded a 75 per cent growth in gross merchandise value and...

Nykaa Fashion acquires fashion jewellery label Pipa Bella to strengthen private label portfolio

Nykaa Fashion, the multi-brand fashion e-commerce platform, announced the acquisition of the progressive and trendy online jewellery brand Pipa Bella. With Pipa Bella, Nykaa Fashion aims to expand its jewellery category to offer hip fashion jewellery and accessories to women in...

Nykaa Fashion expands into Athleisure category with Nykd All Day

Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, announced the launch of Nykd All Day, a fashion sub-brand for women featuring Athleisure, Leisure, and Activewear. Through this expansion, the multi-brand fashion e-commerce platform aims to introduce clothing that focuses on...

Nykaa Fashion unveils its 1st store in Delhi

Starting the year on a glamorous note, Nykaa Fashion, the multi-brand fashion e-commerce platform announces its first brick & mortar store at the bustling Ambience Mall, New Delhi. With a variety of labels under one roof, Nykaa Fashion’s first...

Nykaa planning a $3 billion IPO in 2021: Report

Online-beauty-turned-omnichannel-lifestyle-retailer Nykaa, which entered the unicorn club with a $13 million funding from exisiting investors, is all set to launch its IPO in 2021.The startup founded by Falguni Nayar, a former investment banker, is working with advisers to prepare...

Nykaa Fashion launches intimate wear brand Nykd

Nykaa Fashion, the multi-brand e-commerce fashion offering from Nykaa, launched its intimate wear brand ‘Nykd’. Derived from the name Nykaa, inspired by its values of empowerment, inclusivity and authenticity, the Nykd (pronounced nay-ked) philosophy is centered around giving customers the...

With the launch of men’s fashion, Nykaa offers best of lifestyle shopping for men

Nykaa Fashion, the multi-brand e-commerce fashion portal, has launched its men’s fashion category on its website and app. This follows the launch of the Nykaa Man website and app in 2018 - an experience dedicated to men’s grooming. With...

Nykaa Fashion launches kidswear

Nykaa Fashion hosts a premium curation of handpicked brands and styles that support Indian women to make the most stylish choice. This fashion destination offers customers a chance to browse through the latest trends and collections, with a plethora...

5 ways fashion brands can use Instagram to boost sales

With restricted movement and extended lockdowns around the world, the internet has become, for almost everyone, the fundamental medium of engagement. The result is a big spike in digital commerce, a phenomenon that is expected to be a mainstay...
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India leads in GenAI adoption, investment trends likely to rise in coming years: Report

The study also predicted promising investment trends shortly, with about 94% of respondents anticipating increased investments and budget allocations...
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