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Marketing

5 Secrets to building brands that last by brand gurus

Indiaretailing Bureau -
Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...
Marketing

Kareena Kapoor Khan picks stake in Pluckk, to be its brand ambassador

PTI -
Nestled in the heart of Mumbai, Pluckk offers a product range comprising 400 items across over 15 categories including essentials, exotics, hydroponics, and cuts and mixes New Delhi: Bollywood actor Kareena Kapoor Khan has picked up a stake in Pluckk, India's...
Latest News

RAI signs MoU with FaMeTN to support small traders in Tamil Nadu

Indiaretailing Bureau -
Retailers Association of India (RAI) will help FaMeTN understand the needs of micro, small, and medium enterprises in retail and also support in development of the state’s retail policy Bengaluru: Retailers Association of India (RAI) has signed a Memorandum of Understanding...
In Focus

Five famous Indian brands with foreign-sounding names

Anagha R Ratna -
From Da Milano to Le Marche, these homegrown brands sport names that have an international air about them Bengaluru: An intriguing retail trend that has emerged in India over time is the adoption of foreign language brand names. The fancy...
In Focus

5 brands that achieve maximum impact with minimum advertising

Anagha R Ratna -
These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...
People

Nykaa CEO Falguni Nayar steps in to guide marketing function directly post resignation of CMO

PTI -
Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six months New Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...
FMCG

Coca-Cola India appoints Ajay Vijay Bathija as VP, Franchise Operations for Southwest Asia

Indiaretailing Bureau -
Bathija’s career with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise New Delhi: Coca-Cola India announced the appointment of Ajay Vijay Bathija, as vice president of franchise operations for Southwest Asia...
In Focus

Digital Twins to Reshape Retail Business by 2035

Indiaretailing Bureau -
Digital twin technology will act as a critical enabler for executives by helping them rehearse the future. It will transform businesses by using the predictive nature of the technology to collaborate with other organizations more closely A foresight survey called...
In Focus

Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram

Anagha R Ratna -
The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...
Latest News

Karnataka tops direct selling market in south with sales of Rs 1,128 crore: IDSA

PTI -
Providing self-employment to 78,000 entrepreneurs in Karnataka, including 34,000 women, the direct selling business in the State posted a sales increase of Rs 94 crore in 2021-22 Bengaluru: Karnataka, with sales of Rs 1,128 crore, has topped the direct selling...
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Latest News

Fashion & LifestyleAnagha R Ratna -

New Balance enters Mumbai

Located on the Linking Road, this marks New Balance's third company-owned store in India Bengaluru: US-based sports footwear and apparel...
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