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Madura Garments

Where Bengaluru shops

“Select the city for initiating operations as carefully as you would select a bride for inhabiting your home” – we have replaced the word ‘architect’ with ‘city’ in this famous extract from ‘The Fountainhead’ by Ayn Rand.The reason is...

G+G to create family retail brand for Madura

Gaj + Gustavsen (G+G), an integrated branding firm known for building and revitalising consumer brands, today announced that it was retained by Madura Garments, a division of Aditya Birla Nuvo, to create a global retail brand. G+G conceptualised the...

New CEO for Aditya Birla group’s retail venture

The Aditya Birla group appointed Thomas Varghese as the new chief executive officer (CEO) of Aditya Birla Retail, replacing Sumant Sinha, who will move out after spending six-and-a-half years with the group. Thomas Varghese is currently senior executive president...

Madura plans Indian version of Barneys and Harvey Nichols

Madura Garments, the apparel retail division of Aditya Birla Group, has planned a luxury lifestyle destination store for men on Bengaluru’s Vittal Mallya Road. Apparently, the country's first luxury mall, The Collection, is poised to open in UB City...

Esprit to expand ops

With an investment of about Rs 60 crore, Esprit, the premium fashion brand marketed by Madura Garments, plans to add around 25 outlets to its present network of 34 by the end of this year.“The company touched breakeven point...

Aditya Birla Nuvo to expand retail biz

Aditya Birla Nuvo has planned to expand operations of its apparel retailing subsidiaries that include men’s exclusive lifestyle and Peter England family stores. The company is eyeing the super premium and luxury segment with plans to open three men’s...

Large-format standalone stores from Allen Solly

Allen Solly, a smart casuals brand from Madura Garments, plans to open large-format standalone stores. The stores will be in 3,000 square feet approximately, and will retail only high-end apparel.The company official told media that the company is eyeing...

Promoters to have majority stake in ABNL

In an effort to generate over Rs 4,000 crore in the next 18 months, board of directors of Aditya Birla Nuvo Limited (ABNL), the company behind apparel retail major Madura Garments, has approved 'preferential offer' to the promoters.The determined...

AV Birla splits Madura Garments

Madura Garments, part of the AV Birla Nuvo Group, has split its business into four independent units: namely, Peter England, Madura Garments, MLS and Exports. Peter England has been hived off into a separate company.However, no comment was forthcoming...

Louis Philippe to shed exclusively menswear tag — teenwear await release

Louis Philippe, the formal premium menswear brand from Madura Garments, plans to drop its menswear tag with the launch of an exclusive range for women. The company intends to launch a sub-brand for women under Louis Philippe brand by...
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