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Kiran Shah

Food & Beverage

Hot summers are translating into cool business for ice cream brands

Shiv Joshi -
Thanks to the rising mercury levels and heat waves sweeping the country, ice cream brands are expecting a 20%-40% increase in sales this Summer Mumbai: With the mercury soaring across the country, ice cream companies are experiencing a surge in...
D2C

Scoops of guilt-free happiness: Go Zero

IMAGES Group Research -
From sugar-free to vegan, the healthy ice cream brand Go Zero let consumers enjoy their favourite scoop with zero guilt Bengaluru: The Covid-19 pandemic played a major role in changing consumer habits and making people more conscious about their dietary...
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In FocusDisha Shah -

Why consumers continue to adhere to traditional preferences in jewellery buying

While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery The Indian Jewellery...
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