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Adoption of AI spotlights businesses to invest in proactive cybersecurity defences

From leveraging ChatGPT for writing malicious software and automating attacks against multiple users to misusing AI programmes to track users' smartphone inputs, cybercriminals are using AI in novel waysNegombo (Sri Lanka): Rapid adoption of artificial intelligence (AI) has powered...

GenAI-powered conversational messaging platforms can bring more consumers to e-commerce: Report

The report also highlighted the growing user preference for leveraging conversational platforms for daily tasksNew Delhi: GenAI-powered conversational messaging platforms, like through WhatsApp, have the potential to bring more social media users to shop online, according to a report...

How generative AI can help retailers achieve better personalisation

With its conversational capabilities, generative AI can help retailers understand their customers better, create personalised experiences, optimise operations while driving revenue growth Retailers in India are facing challenges on multiple fronts – the global economic downturn, rising customer expectations, supply...
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Myntra’s home category sees 60% YoY rise in demand

Myntra Home has witnessed its selection scale by 70% YoY, offering over 1,700 brands and more than 500,000 styles Bengaluru:...
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