Fredrik Widell

February is not just about Valentine's Day – Swedish company Oriflame made a point that it is about love and giving as well. The company launched 'Power of Kiss' an initiative towards the overall development and welfare...

Rising purchasing power and changing tastes in the rural areas are increasingly encouraging direct -selling companies to take the road to the hinterland. While the insurance industry has been a big player in Tier-I and Tier-II cities, it is...

Fredrik Widell, Managing Director, Oriflame India tells Salon India about the challenges and growth of the direct selling business in India and shares some of the experiences of the Swedish company.How has the year so far been for Oriflame...

Oriflame India, a part of Swedish wellness major Oriflame, has launched a new anti-ageing cream Diamond Cellular for women in India. This is the first launch of the variant in Asia-Pacific region. Further, the company has planned to add...