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How can brands delight customers and keep them coming back?

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

Why are more and more retail brands advertising online?

With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businesses New Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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How Neha Kant is Championing Fashion Empowerment at Clovia

How a small town girl builds a business that gets acquired by India's retail conglomerate Reliance - valued at...
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