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customer acquisition

Meesho is built upon the bedrock of technology: Nilesh Gupta

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

The rewards of customer retention in e-commerce

Here's why experts favour customer retention over acquisition in online commerce New Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them. Retention is increasingly becoming more...
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Google launches ‘Google Wallet’ for Android users in India

Google Pay is not going anywhere, it will remain our primary payment app, Google Wallet is specifically tailored for...
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