Cost Efficiency
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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Latest News
Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines
Two-day Phygital Retail Convention deliberates declining consumption disparity
New Delhi: Indian e-commerce market is on the rise, but funding from...
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