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Social commerce set to scale, but concern of authenticity looms large: Industry

The coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in the retail spaceNew Delhi: Social commerce is poised for dynamic growth, with some estimating a 10-fold rise by 2030,...
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Flipkart Iris to provide brands with insights on customer behaviour

Iris will help brands make data-driven decisions that can significantly improve conversion rates and salesNew Delhi: E-commerce company Flipkart...
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