Bumchums
Fashion
Innovation and portfolio extension to boost sleepwear demand
Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation in product design, product offerings, and new subcategories are the key factors that are helping...
Retail
Bumchums launches casual wear for women
Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women.
According to a report in ANI: Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women...
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Latest News
Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines
Two-day Phygital Retail Convention deliberates declining consumption disparity
New Delhi: Indian e-commerce market is on the rise, but funding from...
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