Bumchums

Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation in product design, product offerings, and new subcategories are the key factors that are helping...

Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women. According to a report in ANI: Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women...