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WhatsApp Marketing: From Conversations to Cart

With billions of messages shared daily, WhatsApp has emerged as a powerful tool for retail businesses to engage, support and serve customers Launched in 2009, WhatsApp in India came as a new-age multimedia messaging service and grew to become...
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Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines

Two-day Phygital Retail Convention deliberates declining consumption disparity New Delhi: Indian e-commerce market is on the rise, but funding from...
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