bata digital first marketing strategy
Fashion & Lifestyle
Bata teams up with Blue Yonder to improve shopping experience
The collaboration will enable Bata to revolutionize its merchandising strategy and replenishment planning processes to enhance customer shopping experienceBengaluru: Multinational footwear retailer Bata has partnered with Blue Yonder, a US-based supply chain management company aimed at revolutionizing its merchandising...
Fashion & Lifestyle
Bata bolsters premium portfolio, aims 20% sales from online in next 2-3 yrs: MD Gunjan Shah
PTI -
The company is expanding its presence in both channels - physical stores and online - and expects e-commerce to contribute 20% of its total sales in the next two to three yearsNew Delhi: With inflation cooling off, leading shoemaker...
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Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines
Two-day Phygital Retail Convention deliberates declining consumption disparity
New Delhi: Indian e-commerce market is on the rise, but funding from...
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